2x Growth in Social

  • Category :Local Marketing
  • Date :Noember, 2018
  • Client :Washington Wellness Center
washington wellness center

Project Brief:

Washington Wellness Center, located in Robbinsville New Jersey, has been an established business for more than two decades. The center offers a variety of wellness services including chiropractic, acupuncture, and massage therapy. As more individuals moved into the area, competitors increased as well, taking business away from the established practice.

In an effort to minimize the impact of competitors and expand their local presence, Washington Wellness tried a number of traditional marketing approaches. Unfortunately, many of these campaigns were ineffective. Where there was success, it was a challenge to determine what was actually working to a single ad, billboard, or mailer. When Dr. Swanekamp realized that Washington Wellness could benefit from social media marketing, he gave Big Fin Social a call. Having worked with a number of local businesses, we were able to focus on specific social media strategies to showcase his reputation and drive more qualified prospects to his established practice.

  • Social media audit
  • Content planning
  • Posting schedule
  • Follower engagement
  • Content optimization
  • Account optimization
  • Google Analytics
  • Search Console
  • Google my business
  • Yelp optimization
  • Directory submissions
  • Social media management

Step 01

Gather all information

Before getting started with our social media program, we met with doctors in the practice to understand the type of marketing they tried in the past, discovering what worked and what didn’t. More importantly, we spent time getting to know the doctors, the services they provided, and how they helped their patients. We asked many questions about the needs of their patients, challenges, and the key drivers of their practice.

By defining a number of unique attributes for Washington Wellness Center, we were quickly able to differentiate the practice from local competitors and use this information to design and implement an effective social media marketing campaign.

digital marketing services local

Step 02

Develop a Social Media Plan

Based on all of the work that we’ve done for professional service providers, we quickly detailed a plan that involved a number of key social media campaigns including paid advertising on Facebook and Instagram to build followers and  engagement.

Step 03

Measure Results

It didn’t take long to start seeing results. In fact, within 2 weeks of starting our campaign, new client inquiries were up more than 30%. Within the first 6 months, new client revenue was twice the average. We credit the increase in business from improved visibility online from our social media marketing campaigns.

Through Google Analytics and other tracking services, we were able to manage marketing spend and new patient acquisition costs.

Choose a Social Media Package