Online Lead Generation

  • Category :Social Media Optimization
  • Date :January, 2018
  • Client :Laurel Springs
Social Media Laurel Springs

Project Brief:

Laurel Springs is an accredited, private, online high school offering a complete selection of core academic and elective courses required for graduation and admission to college. As one of the leading online high schools in the country, Laurel Springs wanted to generate more student applications and increase enrollment with the help of social media.

In order to achieve more awareness for Laurel Springs, online secondary education, and the benefits of learning online, Big Fin Social developed a comprehensive social media strategy for the brand.  Much of our work was focused on optimizing social media accounts, developing educational and informative content, and engagement followers.

  • Social media audit
  • Content development
  • Posting and monitoring
  • Social advertising program
  • Ongoing optimization
  • Influencer engagement
  • Keyword selection and optimization
  • Image compression
  • W3C validation

Step 01

Social Media Audit

Any effective engagement designed to increase online lead generation must begin with a deep and sophisticated audit of social accounts. Whether you’re looking to improve organic or paid social results, your social profiles are an essential component that must perform optimally and meet the needs of the latest search engine algorithm updates. After the initial audit, we put together a plan for Laurel Springs to enhance their social media accounts and follower engagement.

Step 02

Social Account Development

As we identified a number of ways to improve the social media accounts for  Laurel Springs, we began to implement business profile page changes. Additionally, we expanded our utilization of Google provided tools including Google Analytics and Google Console to understand the content users engaged with most regularly. In just a few short weeks, we optimized the social accounts and started to see results.

Step 03


We saw an immediate impact from our efforts: Social media followers grew by more than 5x and engagement increase 184% resulting in a 31% increase in applications. Not only did Laurel Springs begin to see more social media traffic, they converted more prospects to students.

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